All these have hurt a lot of people in a lot of ways but if one had to name a single person who lost the most, it has to SRK, not just money and fame but also to a certain extent his reputation as a schrewd businessman and a master promoter.
All of the King Khan's men and coaches could not put the proverbial humpdy dumpty back on the wall...
However, going against the tide of happenings a news emerged, which if accurate, would prove everything that I wrote about SRK till now wrong...
That news is about IPL being valued as a $2Bn business and KKR as a brand worth over $42Mn, now this is accoring to a UK-based brand valuation consultancy Brand Finance. One other point to note is that KKR are the most valuable team of the franchise. I have a serious issue with this fact (if it is one), not because their points are less then the games they have played (like one of them, you know who pointed out) but because the parameters deployed to arrive at the figure go against the team.
Apparantly, the brand value had been claculated by considering the estimated revenue (from multiple distribution channels) and combining them with increase in sponsorship, revenue, cricketing success, franchisee city's population and iconic players. The distribution channels in question are broadcasting, merchandising, sponsorships and gate receipts.
Temporarily keeping aside revenue, KKR will be found wanting on 2 of the 5 incremental factors and 2 of them do not make much sense. On the 'cricketing success' and 'iconic players' parameters, the team will lose out heavily, one it has not performed well and two all its top players have have lived up to thier fancy price tags. One factor that I have serious contentions is the 'city's population', considering the fact that the games are being played in the Republic of South Africa, how does the size of population of the home city matter at all, if it contributing to the TRPs is the reason for having the parameter then it is more of a reason however a myopic one. The other factor that baffles me is 'revenue', if the whole calculating is starting off by taking in to account the revenue generated from 4 different sources then what is the point in having it again. The only additional factor on which KKR might do better than others is 'merchandising', more because SRK has roped in RBK, nothing really to do with the team per se.
More on it, soon...
Signing off...
